The Singapore Management University Business Intelligence and Analytics Club approached me with a request to share about data analytics with undergraduates. These undergraduates–which were mostly from a non-technical background–had the following questions in mind:

• What is data analytics?
• Why data analytics?
• How to pick up data analytics? (covered in a previous article)
• How did I enter the data analytics field?

Here’s what I shared with them. Any feedback and suggestions for improvement welcome.