The Singapore Management University Business Intelligence and Analytics Club approached me with a request to share about data analytics with undergraduates. These undergraduates–which were mostly from a non-technical background–had the following questions in mind:

• What is data analytics?
• Why data analytics?
• How to pick up data analytics? (covered in a previous article)
• How did I enter the data analytics field?

Here’s what I shared with them. Any feedback and suggestions for improvement welcome.

If you found this useful, please cite this write-up as:

Yan, Ziyou. (Aug 2017). SMU - What is Data Analytics and How do I get into it?. eugeneyan.com. https://eugeneyan.com/speaking/sharing-at-singapore-management-university-on-data-analytics-talk/.

or

@article{yan2017smu,
  title   = {SMU - What is Data Analytics and How do I get into it?},
  author  = {Yan, Ziyou},
  journal = {eugeneyan.com},
  year    = {2017},
  month   = {Aug},
  url     = {https://eugeneyan.com/speaking/sharing-at-singapore-management-university-on-data-analytics-talk/}
}